Hamlet cigars are most famous in the UK for their advertising campaign “Happiness is a cigar called Hamlet”, which presented scenes in which a character, having failed dismally at something, is consoled by lighting a Hamlet cigar. The product being advertised was deliberately made unclear until the cigar itself appeared, accompanied by the tune of Bach’s Air on the G String played by French musician Jacques Loussier, followed by the slogan “Happiness is a cigar called Hamlet.”
